On September 7 2016, Apple held their keynote event and unveiled their all-new iPhone 7. This was an extremely crucial moment for Apple as this new product was going to be competing with other android phablets; such as the new Galaxy Note 7 from Samsung and the V20 from LG that has not been released yet. Thus the question is, “Has Apple innovated enough to grab our attention? And will the iPhone 7 be a worthy upgrade from the iPhone 6 or 6S?”
One of the most controversial moves made by Apple was not significantly changing the design of the iPhone 7. Apple merely made little tweaks here and there such as the new camera and the new antenna lines so that it is more flush with the phone. But other than that, the iPhone 7 retains most of the design language of its predecessors.
However, Apple did introduce two new colours of the iPhone, namely: matte black and jet black, which seem to have been successful for Apple since the demands were quite high for these two colours. Moreover, another controversial move was removing the 3.5 mm headphone jack in the iPhone 7, which was considered by the public a step back in technology. Another major disappointment was the lack of improvement in the display. The iPhone 7 still features an LCD display with the same resolution as last year’s model (401 ppi), but the display is said to be 25 percent brighter and better at colour reproduction.
And lastly, the battery capacity only increased by a slight margin: about 5.5 percent in the iPhone 7 Plus, and a 14 percent increase in the iPhone 7, which of course, is not a deal breaker, but compared to other android markets that are packing double the amount of battery capacity, Apple certainly is falling behind in this area.
Nevertheless, Apple did introduce a variety of features which were long awaited by iPhone users. For example, the iPhone 7 is the first iPhone that features IP-67 water resistance, that is to say, it can survive in a meter of water for about 30 minutes without being damaged.
In addition, the iPhone now no longer features a physical home button, but rather has a capacitive home button that is sensitive to touch, paired with the taptic engine feedback to make it feel more responsive to the user.
Furthermore, Apple really focused on the camera department this time. The iPhone 7 Plus now features 12 megapixels dual lens camera which is capable of optical zooming up to 10 times with a high degree of sharpness and image quality. The new hardware used also improves low-light performance for it allows 50 percent more light compared to the iPhone 6S.
Apple also revamped the camera user interface so that the camera application becomes more intuitive and user friendly. In light of this, Apple has also worked hard to optimise their software with their new A-10 processing chip coupled with 2 gigabytes of RAM. The iPhone 7 and 7 Plus come with the recent iOS 10 out of the box, which primarily focuses on software improvements to guarantee a flawless user experience (UX).
Last but not least, Apple finally listened to their customers and completely got rid of the 16 gigabytes model, and will now ship a 32 gigabytes base model of the iPhone 7.
In light of this, although Apple didn’t come up with revolutionary innovations, it did refine all the major strong points that were proven to be effective from last year’s model, and was able to touch upon all the tiny meticulous details that affect the user. Hence, the new iPhone 7 and 7 Plus may be considered an evolution rather than a groundbreaking revolution.