White Bandanas take over New York Fashion Week

Jana Ismail

Senior Staff Writer


Fashion month is known for creating a buzz, not only in the fashion industry, but in the whole world. When white bandanas first started popping out on the runway during New York Fashion Week, not a lot of people gave it much thought. However, this movement is more than just a fashion trend.

On February 8th, Imran Amed, the founder and editor-in-chief of “Business of Fashion” – a website dedicated to the business aspect of the fashion industry – published a letter inviting people to take part in the #TiedTogether movement.

In his post, he detailed how every member of the fashion industry could participate. He encouraged the designers to integrate white bandanas in the shows, and street style photographers to take pictures of people wearing them. He also pushed everyday citizens to tie a bandana and post a picture on social media, accompanied by the hashtag#TiedTogether to spread the message.

The white bandana’s purpose is to emphasize solidarity, inclusiveness and unity. Amed defines it as “a sign to the world that you believe in the common bonds of humankind – regardless of race, sexuality, gender or religion.” He doesn’t think of it as a political statement, but rather “a positive statement in support of humanity during a time of turmoil and fear in many nations around the world.”

Amed hopes the #TiedTogether movement will develop into a global movement of positivity against the divisiveness going on around the world.

However, this isn’t strictly a visual resistance. Through this movement, he aims to raise money for the American Civil Liberties Movements and the United Nations Refugee Agency.

Tommy Hilfiger started by including a white bandana in some of the models’ outfits, including those of Gigi and Bella Hadid. While Diane Von Furstenberg chose to make them a part of her show, Brandon Maxwell decided to wear a white bandana himself, tied around his wrist.

Major influencers also participated in the movement. Naomie Harris wore one to the Calvin Klein show, whereas Aimee Song, a prominent fashion blogger, took to Instagram to show her support for the movement with a photo of a white bandana tied to her Louis Vuitton handbag.

The #TiedTogether movement follows the Council of Fashion Designers of America’s campaign to stand with the Planned Parenthood organization. This pink initiative hopes to raise awareness about the NGO through pink pins the designers and models wore.

Prabal Gurung’s show featured both the white bandanas and the pins. In addition to that, during the final runway walk, the models wore shirts adorned with various slogans such as “I Am an Immigrant,” “Break Down Walls,” and “The Future is Female.” All these initiatives take aim at the Trump administration and the recent controversies around his political decisions.

This New York Fashion Week turned out to be a platform for numerous types of political activism, and the white bandana is one example of people’s refusal to stay silent in the face of injustice.

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