The rise of cruelty-free vegan makeup products

Farah Ali-Ahmad

Staff Writer


Proving to be more than a trend or a movement, cruelty-free and vegan brands are taking over the cosmetic industry. Many think that shopping for those products is hard task, checking the ingredients of product, and making sure it doesn’t have anything to do with animals, but the task is much easier.

Cruelty-free products are products that have not been tested on animals. Moreover, vegan products are items that do not contain any animal ingredients or animal derived additives. People tend to confuse both and assume all cruelty-free products are also vegan. Similarly, vegan products might not be cruelty-free, although this case rarely happens.

Most cruelty-free and vegan brands include a bunny symbol on their packaging, allowing an easier shopping experience for those interested. Another way to find a list of cruelty-free and vegan brands is to go to the PETA website, People for Ethical Treatment of Animals, one of the largest organizations for animal protection.

More and more companies have been joining PETA’s “beauty without bunnies” list in the past few years. High end brands, as well as drugstore makeup companies, are slowly joining the movement. Marc Jacobs Beauty is one of them.  

The rise of the cruelty-free and vegan make-up business is encouraging many brands to join the market. For that reason, the official PETA list is very often updated. Indeed, according to a survey done by Nielsen, a data and measurement company, “43 percent of [1000] respondents would be willing to pay more for products that had not been tested on animals.”

Urban Decay, a very well-known cruelty-free makeup brand, regularly launches a line of vegan products, with items such as lipsticks, foundations and mascaras. Other famous makeup brands such as Tarte, Kat Von D, and Too Faced are also both vegan and cruelty-free brands.

Using vegan products has a lot of benefits that people are not aware of. Using these products would spare the skin from any contact with any animal derived ingredients.These vegan products are even better for sensitive skins, simply because they contain fewer ingredients.

Some soft makeup brushes also derive from animals. Companies use the tails of various animals who have a certain kind of fur of such as a squirrels, goats, horses, according to the PETA website.

For those who do not necessarily care for animal rights when shopping for makeup, vegan brands are still a better option because they are better for the skin. People might choose to purchase cruelty-free and vegan products to save an animal, while others might do it for their skin. Both ways, this is beneficial for the skin and for promoting animal rights.

Many famous brands are cruelty-free and vegan without them being known for this initiative. And if they’re not, there are always alternative and similar brands to the ones you love which happen to carry the famous bunny symbol.

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